PrizePicks Leans on Celebrity as Football Season Begins

Thhe tongue-in-cheek videos will feature comedian Druski, Adam Devine, Marshawn Lynch, and Reggie Bush.

Ziv Chen

Last Updated: August 20, 2025 3:44 PM EDT • 2 minute read

PrizePicks Leans on Celebrity as Football Season Begins — Pictured: Former NFL player Marshawn Lynch on the sidelines as we look at PrizePicks turning to celebrity ahead oft he NFL season. Photo by Steven Bisig via Imagn Images.

Fantasy sports operator PrizePicks has unveiled its latest marketing campaign, enlisting comedians and football figures as the NFL season approaches.

The company, which has become one of the largest daily fantasy sports platforms in the United States, is rolling out a series of tongue-in-cheek videos featuring comedian Druski, actor Adam Devine, former NFL running back Marshawn Lynch, and College Football Hall of Fame inductee Reggie Bush.

"I rock with PrizePicks….in the end, I like stacking dubs, I like putting people in position so they can get their wins, and I'm appreciative PrizePicks wanted me on their squad to do some more winning," said Lynch. "Maybe baking isn't really my thing, but on PrizePicks, you already know how I get down."

According to the company, the campaign is based around banter between its stars and aims to capture the atmosphere of competition that fuels fantasy sports.

In one clip, the celebrities poke fun at each other’s failed side projects. In the lead-up to the campaign, they released limited-edition samples of these projects, including a cookbook from Lynch and a fragrance from Devine.

"Our passionate community connects the worlds of sports and entertainment, and we wanted to fuel the excitement of football season with our biggest campaign yet. One thing we know about PrizePicks users is they love to be right, so this campaign is an homage to everyone who knows that winning feeling," said PrizePicks’ Chief Marketing Officer, Mike Quigley.

California Attorney General calls DFS illegal

While fantasy sports companies are expanding their reach nationally, legal challenges continue in major markets. In California, Attorney General Rob Bonta has issued a formal opinion declaring daily fantasy sports (DFS) to be illegal under state law.

California’s Penal Code section 337 has prohibited sports wagering since 1909, but fantasy contests have long been categorized as a gray area. Operators of these competitions have argued their games were contests of skill, not gambling. On the other hand, tribal gaming groups, including the California Nations Indian Gaming Association, have countered that DFS were indistinguishable from betting and should remain under tribal control.

Bonta’s 33-page legal analysis sided with the tribes, rejecting the idea that the competitions were skill-based and stating that daily fantasy is a form of gambling not authorized by the state.

The opinion does not introduce a new law or immediate enforcement but pressures operators to comply. It also revives some of the tensions that derailed sports betting initiatives in 2022, when competing ballot measures from tribes and online companies were both defeated after months of expensive negative advertising.

Analysts believe any new attempt at legalization will require cooperation between the two sides.

Yet, despite declaring DFS illegal, fantasy platforms like PrizePicks continue to promote their products in the state, under a new peer-to-peer format to avoid regulatory scrutiny.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.